ABOUT

We work on one problem.

Getting validated prototypes into production, without throwing away the thing that proved the idea. uncool inc. is registered in Japan and works with Japan-based and Japan-connected companies operating internationally.

01 WHAT WE WORK ON

Production is a different discipline from building.

The tools that get a founder to a working prototype have got very good, very quickly, and we think that is a straightforwardly good thing. The gap they have opened is at the other end: there are now far more validated products than there are people who can say, with evidence, what it would take to run one.

That is the whole of what we do. We are not a general-purpose development company that also does assessments; the assessment is the product, and the implementation work exists because clients sometimes want the people who wrote the plan to help execute the first part of it.

02 WHO WE ARE

The short version.

uncool inc. was founded by Kenta Kudo, who has spent more than ten years building and running production software across Japan and the United Kingdom. Most of that experience is of the unglamorous kind: systems that had to keep working long after the people who built them had moved on.

LinkedIn　→

We work in English and in Japanese, and we write in both. Documents are produced in whichever language the people who have to execute them actually work in — which is not always the language the contract is in.

03 HOW WE CHOOSE WORK

What we take, and what we send elsewhere.

Saying this out loud costs us some enquiries and saves both of us the ones that were never going to work.

WHAT WE TAKE

A working prototype with a real signal behind it — users, revenue, retention, a waiting list, a letter of intent — and a founder who wants to know what is actually true rather than to be reassured.

WHAT WE QUALIFY CAREFULLY

Regulated and safety-critical products. Medical, financial and anything where a failure is not merely expensive. We take some of it, after a longer conversation about what is genuinely ours to carry.

WHAT WE DECLINE

Idea-stage builds with nothing running. Undirected staff augmentation. Cheap feature production against someone else’s backlog. All three are real work; none of them is work where our judgment is the thing being bought.

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